In the ever-evolving digital landscape, staying ahead of changes is vital for businesses. The upcoming Google Business Profiles migration is one such significant shift that requires immediate attention from business owners. This comprehensive guide delves into what this migration entails, why it’s crucial, and how businesses can smoothly transition their websites to alternative platforms, ensuring their online presence remains robust and uninterrupted.

Understanding Google Business Profiles Migration

The Google Business Profiles migration is a process where businesses that have their websites built through Google Business Profiles need to move to alternative platforms. This change is imminent as Google has announced that all websites hosted on Google Business Profiles will be deactivated in March. Post this deadline, initially, visitors will be redirected to the respective Google Business Profile of the business until June 10th. After this, a ‘page not found’ error will become the norm, significantly affecting online visibility and customer reach.

google ends user websites 2024

Why Migrate and The Importance of Timely Action

With the deactivation of websites on Google Business Profiles, businesses risk losing their online identity and the SEO value they have built over time. Migrating to a new platform is not just about maintaining an online presence but also about preserving the search engine rankings, customer trust, and digital footprint that businesses have developed. Timely migration is crucial to avoid any disruptions in service and to maintain the continuity of your digital presence.

Step-by-Step Guide to Migration

  1. Choose a New Platform: Google recommends several user-friendly and SEO-optimized platforms for building your new website. These include Wix, Squarespace, GoDaddy, Google Sites, Shopify, and WordPress. Each platform has its unique features, and selecting one that aligns with your business needs is essential.

  2. Update Your Google Business Profile: Once your new website is ready, update the URL in your Google Business Profile. This step is crucial for redirecting your customers to the new website and maintaining your online visibility.

  3. SEO Optimization: Ensure your new website is optimized for search engines. This includes using relevant keywords, optimizing meta tags, and ensuring mobile responsiveness. The focus should be on maintaining or improving the SEO rankings you had with your old website.

  4. Inform Your Customers: Use your social media channels, email newsletters, and other communication methods to inform your customers about the change. Transparency is key in maintaining customer trust during this transition.

Managing Ad Campaigns and Custom Domains

If your business runs ad campaigns linked to your Google Business Profile website, update the campaign URLs with your new website link before March 1st. This ensures your ad campaigns continue to run smoothly without any interruptions. For those using custom domains that redirect to the Google Business Profile site, you need to reroute these domains to your new website. This can be done through the ‘Redirect’ feature in your domain hosting account.

What Google Says About the Migration

Google has emphasized that this migration is a move towards more comprehensive and customizable websites for businesses. A Google spokesperson highlighted, “Websites made with Google Business Profiles are basic sites. We’re encouraging a move to platforms that offer more robust features.”


The Google Business Profiles migration is a crucial juncture for businesses to reassess and enhance their online presence. By following this guide, businesses can ensure a smooth transition to a new platform, maintaining their digital footprint and continuing to thrive in the online marketplace. Remember, this migration is not just a necessity but an opportunity to upgrade and optimize your online presence in alignment with modern digital standards.

If you like you can read the official article here.

Still Unsure About Your Google Business Profiles migration?

If you are still feeling overwhelmed about your Google Business Profiles migration, what to do or how. Then contact us today and we will remove all fear and and make sure your Google Business Profile Migration is seamless. We have some options to offer, one of which would be to build a website for your business and direct your Google Business Profiles website to it. Either way you go Local Growth Experts 360 will make sure your customers can still find you and the services you offer after the Google Business Profiles website ends in March of 2024. But do hurry!


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